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Top Streaming Trends from Q1, And What to Expect in Q2
In the first few months of 2023, we’ve seen some of the bigger streaming platforms prioritize user retention and profitability, while some of the fast-rising services have worked to rapidly add users...
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Client Success: Driving In-Store Foot Traffic and Sales Through a Streaming...
Streaming ad inventories continue to grow, expanding the market of opportunities for businesses eager to advertise through digital video—and making it easier than ever to target a niche audience...
View ArticleThe Benefits of Adding Streaming to Your Traditional TV Ad Buy
It would be easy to point at the surge of ad-supported streaming video options and assume this boom in ad inventories is why businesses should explore their options with streaming media buys. For...
View ArticleAudience Insights: Marking the Midway Point of the TV and Streaming Year
Whether you track the passage of time with a traditional calendar or the modified Monday-Sunday version used in the advertising world, you likely noticed that 2023 has crossed the proverbial 50-yard...
View ArticleThe State of Streaming: Trends and Opportunities for Q3 2023
The second quarter of 2023 saw the streaming industry continue to adapt to an ever-changing competitive landscape. Ad-supported television, tiered subscription levels, legacy streaming rebrands and...
View ArticleFree Ad-Supported Television (FAST): The Benefits of Advertising Your Business
As digital streaming services continue to evolve, audiences have more options than ever when it comes to accessing and viewing content. Additionally, American consumers are balancing out their...
View ArticleUnderstanding Attribution on Streaming Services: A Guide for Local Advertisers
The market for advertising on streaming services has exploded in recent years. As businesses increase their investments into streaming, accurate attribution becomes all the more important. Compared to...
View ArticleStreaming Industry Trends in Q3: What Advertisers Should Expect Entering Q4
In the third quarter of 2023, leading platforms in the streaming industry continued to fight for market share and active user time in an ever-more crowded field of competitors. At the same time,...
View ArticleThe Impacts of Increasing Streaming Services Prices
The Hollywood writer’s strike is officially over, and the ongoing actor’s strike could be nearing an end after several days of amicable negotiations between studios and the Screen Actors Guild. But...
View ArticleThe Year in Streaming Media 2023: What Happened, and Where We’re Headed in 2024
With the writers and actors strikes now officially settled, the future of the streaming industry is becoming more clear—and the final months of 2023 are being used to get ready for the year ahead....
View Article4 Streaming Trends Shaping the Future of Digital Video Advertising
The streaming landscape is growing and evolving quickly. As new video platforms, targeting capabilities and consumer viewing behaviors shape the mainstream TV and video landscape, some of the biggest...
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